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2025 Stats
  • 282,360

    Total visitors

  • £151m

    Estimated total spend

  • 4.6

    Average length nights stay

  • 61%

    Occupancy

  • 68

    NPS

Welcome to the online home of Islands of Guernsey tourism

Whether you sell, promote, or represent our islands, this is where you'll find everything you need. Get immediate access to marketing materials, product details, and the latest industry news, keeping you fully informed about the unique appeal of this special holiday destination.

Representatives from industry, including carriers, agents, accommodation, events, on-island transport, and excursions and attractions.

We are committed to providing our trade partners with relevant and up‑to‑date visitor data.

Let's work together. Whether you’re an accommodation, activity or event provider, VisitGuernsey offer a range of marketing opportunities (both free and paid) to support your business.

This calendar outlines the key overarching themes for the year to help you plan your activities and strategy.

Our Marketing

Our latest campaigns, content calendar, and marketing tools to help you share Guernsey's story with impact. Align with our brand and seasonal themes to plan, connect, and collaborate.

Media Asset Library

Explore our curated library of brand assets, videos, and stunning imagery that bring Guernsey's charm and vitality to life. We invite our partners and media to use these resources to help share the island’s story with the world.

Top Searches

Our brand reflects the Islands today: confident, calm and quietly distinctive.

To support our local businesses in promoting the best of our Islands, we have curated several marketing toolkits that are free to use, offering insights into best practices as well as example content.

Get the best out of your time filming on the Islands of Guernsey.