Main Campaign

Our creative and advertising campaign, based on our marketing strategy, is targeted towards our key audience segments and departure points in the UK, France and Jersey, and aligns with our main long-term travel themes.

Our creative approach continues to feature real people in real settings: what you see is what you get. We are presenting the Islands of Guernsey as a place where unique memories can be made, in unique settings and locations. We use authenticity to make that connection.

Wellness & Outdoor Experiences

We will capitalise on the growing demand for wellness travel by promoting our outdoor experiences. While we continue to promote our islands as a sanctuary for all, a new primary focus will be the men’s wellness movement.

Food Provenance

Guernsey’s culinary scene is rooted in its surroundings. This year we are positioning our islands as a premier food destination with the launch of an exciting new food festival, The Big Eat, as well as by highlighting our local produce and range of restaurants and suppliers.

Heritage & Sense of Place

Guernsey's layered history — from prehistoric dolmens to wartime occupation and Victorian fortifications — offers a depth of story that few island destinations can match. This theme targets culturally curious visitors seeking meaning and connection, positioning the Islands as a place where the past is present, and every corner has a story to tell.

Our annual media plan is a balanced mix of digital and traditional placements, with key bursts of high impact activity to support summer and shoulder month bookings. It is broken down via the following channels:

We work with accommodation providers, carriers, and on-island businesses to co-fund placements across audio, radio, and digital channels. If you'd like to extend your reach by aligning your business with VisitGuernsey's main campaign activity, get in touch.