News

Guernsey’s visitor economy remained strong in Q3, with visitor numbers up 7% year-on-year and recommendation levels at a high, while VisitGuernsey expanded its travel trade and partnership activity, supported major events and wellbeing initiatives, and celebrated the 70th anniversary of Sarnia Hotels.

119,664 visitors came to Guernsey in Q3 2026 by plane, ferry or yacht, up 7% on the same time last year and up 16% on three years ago, with visitors also more likely than ever to recommend Guernsey to a friend or relative.

Sarnia Hotels, the family-owned group behind Best Western Moores Hotel, Best Western Hotel de Havelet and Les Rocquettes Hotel, is celebrating its 70th anniversary, marking seven decades of family ownership, investment and contribution to Guernsey’s hospitality industry.

Brittany Ferries adapts inter-island schedule to support the Guernsey Rally.

Visions Holiday Group is expanding its destination portfolio adding an additional level of diversity with the launch of a brand-new Channel Islands programme in association with Visit Guernsey and Visit Jersey, featuring Guernsey, Jersey, Alderney, Sark and Herm.

Guernsey Museums’ seasonal sites, Fort Grey and the German Naval Signals Headquarters, are preparing to close for the winter following another busy summer season.

Ferry routes serving Guernsey carried 29% more passengers than in 2024, lifting their share of passenger traffic on the main UK and France sea routes to the Channel Islands from 33% to 44%.

Guernsey tourism continues to build momentum, with air visitor growth, new industry funding, expanding digital audiences, valuable trade partnerships, and opportunities to promote the destination on the international stage.

The number of visitors travelling to Guernsey by air increased by an estimated 12% in the first eight months of 2026, with first-time visitors up 30% compared with the same period last year.

Brittany Ferries has cancelled a number of sailings and added extra St Malo services ahead of Storm Austen, which is forecast to bring gale force winds and very rough seas to the English Channel in the run-up to half term.

The Tourism Advisory Board (TAB) is inviting grant applications from those seeking financial support for tourism projects.

It’s been a significant period for Guernsey tourism, with the launch of VisitGuernsey’s new men’s mental health initiative leading a programme of destination marketing, enhanced connectivity and industry collaboration.

We're delighted to share details of a new campaign launched this week, designed to support men's mental health while showcasing the positive impact that time away, nature and meaningful connections can have on wellbeing. 

On Wednesday 30 September, VisitGuernsey hosted an exclusive media breakfast followed by a curator-led preview of highly anticipated exhibition, Renoir & Love, at The National Gallery. 

From November, Brittany Ferries’ conventional ferry service to Portsmouth will increase from six days a week to daily.