From trade shows and marketing campaigns, to building relationships with key media titles and supporting local trade, the VisitGuernsey team have a broad and busy remit. This includes:
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The regulation of visitor accommodation, from yurts to five-star hotels – including the issue of boarding permits and star-rating certificates
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Providing advice and information for industry partners, on everything from travel trends and marketing campaigns to accessibility and the development of new product
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Collecting occupancy data and reacting, where needed, with extra marketing campaigns
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Marketing the Islands of Guernsey – digitally, out-of-home, in print and on social
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Supporting visiting journalists and influencers with personalised itineraries, showcasing the best of our destination
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Representing the Islands of Guernsey at international events, including industry-leading travel trade exhibitions and shows
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Developing relationships with new tour operators and tourism contacts
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Delivering travel news and training to agents
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The everyday running of the Visitor Information Centre, ensuring visitors receive top-notch service and information about the island.