Tourism is a cornerstone of Guernsey’s economy and cultural identity. It brings vital revenue to local businesses, from hotels and restaurants to transport providers and attractions, supporting thousands of jobs across the islands.
Each and every visitor contributes directly to the success of our community, helping sustain livelihoods and drive investment in infrastructure and services that benefit residents and guests alike. Beyond economics, tourism enriches Guernsey’s global profile.
By welcoming visitors from the UK, Europe, and beyond, we showcase our unique heritage, stunning landscapes, and vibrant food culture. This exposure strengthens Guernsey’s reputation as a premium destination, attracting repeat visitors and inspiring new audiences to discover the islands.
Tourism also fosters cultural exchange and community pride. Events, festivals, and experiences create opportunities for locals and visitors to connect, share stories, and celebrate what makes Guernsey special. From our thriving hospitality sector to artisan producers and wellness providers, tourism amplifies the islands’ character and ensures its traditions remain alive for future generations.
-
274,676
Visitors
-
£151m
Estimated total spend
-
4.6
Average nights
-
61%
Occupancy
Explore our new interactive Tourism Data Dashboard, featuring charts and filters to help you uncover key trends in the latest Visitor Volume Survey data. For the best user experience, view on desktop.
-
Natural beauty of the islands - 83%
-
History and heritage - 53%
-
Accommodation, food and drink - 43%
-
Climate - 37%
-
Proximity to sister islands/ability to island-hop - 33%
-
Man-made attractions, museums, galleries - 26%
-
Shops - 12%
-
Other - 10%
-
Sports and activities - 7%
Representatives from industry, including carriers, agents, accommodation, events, on-island transport, and excursions and attractions.
We are committed to providing our trade partners with relevant and up‑to‑date visitor data.
