VisitGuernsey and Aurigny partnered on a multi-channel co-funded campaign spanning UK radio, ITV, Sky AdSmart, Meta, Google Display and responsive display.
The campaign positioned Guernsey as a desirable short-haul escape, combining bold creative with tactical messaging across both awareness and retargeting stages.
It was estimated to deliver over 60 million impressions across key departure catchments, targeting audiences in Paris, London, Exeter, Birmingham, Bristol, Leeds Bradford, Edinburgh, Manchester, Dublin and Southampton.