VisitGuernsey and Aurigny have partnered on a multi-channel co-funded campaign spanning:
TV - ITV1 prime-time campaign - 25 million ad impacts
Digital - Meta - 29,405,820 estimated impressions
Digital - Google Ads - 568,333 estimated impressions
The campaign positions Guernsey as a desirable short-haul escape, combining bold creative using VisitGuernsey imagery and video with tactical messaging across both awareness and retargeting stages.
The campaign locations are:
UK
France
Ireland
On 1 May 2026, the joint TV ad aired on ITV1 prime-time television, delivering more than 25 million ad impacts across the UK. The campaign has been carefully tailored to resonate with prospective holidaymakers who may not typically consider Guernsey as a destination, with many reconsidering their usual holiday hot spots due to current global tensions.
In 2025, the campaign demonstrated the effectiveness of the partnership between VisitGuernsey and Aurigny, with statistical analysis showing that linear television advertising drove a 9% increase in flight searches on aurigny.com. Complementary digital activity contributed to incremental inbound bookings. It has since been reported that air visitors increased by 12% in 2025 compared to 2024, underscoring the importance and success of the partnership approach.