Following the inaugural journey of the inter-island ferry in May 2025, a joint campaign was set up between Islands Unlimited and VisitGuernsey.
The campaign targeted Jersey residents (and visitors), encouraging them to visit Guernsey either on a day trip, or to stay longer – either for a holiday, or for one of the many events taking place over the summer.
The campaign ran from June-August 2025 across Meta, Google, the Jersey Evening Press and in out of home locations.