Following the inaugural journey of the inter-island ferry in May 2025, Islands Unlimited and VisitGuernsey continue to work together on a variety of marketing campaigns and initiatives.
The campaigns target Jersey residents and visitors, encouraging them to visit the Bailiwick of Guernsey either on a day trip, or a longer stay.
As well as promoting the regular service, and any promotional deals or offers, via our own channels, we have worked with Islands Unlimited on the following:
Social media campaign promoting the Big Eat with a promotional discount
Co funded summer digital campaign into Jersey from the VisitGuernsey accounts with an Islands Unlimited book now call to action
Included a visit from a Jersey Evening Post reporter, promoting the route, in our Visiting Journalist Programme: There's no place like Herm: Five days travelling around the Channel Islands - Jersey Evening Post
Captured content on board to share across our VG channels
Explored opportunities to partner with other carriers to maximise exposure via their networks
Supported with digital, social media, radio and out of home marketing campaigns