VisitGuernsey and Premier Holidays’ collaborative campaign runs throughout the year, targeting both trade and consumers. This is alongside a partnership package for sharing additional content and offers.
Core Themes
· Heritage Excellent coverage received this year around Heritage80 Target: traditional market / repeats - a reason to return to Guernsey
· Foodie and wellness breaks. The BIG eat. Foodie Events in shoulder season Target: Foodies, indulgent getaways - slightly younger audience.
· Island hopping What makes Guernsey unique Target: Repeat visitors
· Backed by Premier Holidays 90 anniversary with additional brand marketing and incentives for the trade
B2B Trade Activity – Premier Holidays
· Jersey Guernsey brochure - low deposit
· Poster and flyer series
· BIG90 Peaks give away
· Digital promotional assets
· Holiday shows and trade events
· Mini-fams - FAMolidays
· Training events x3 in person. x2 virtual
· Trade Account Marketing - through consortia and direct with agents
· NEW coach groups: Glenton and Wilfreda Beehive
B2C – Channel Islands Direct
· Channel Islands Direct brochure
· CID website with targeted PPC
· Weekly newsletters
· Social media - organic and boosted
· Direct mail
· Tactical campaigns with Travelzoo, Inspire My Holidays
· Digital display - targeted banner advertising
· Visit Guernsey partnership opportunities