The Big Eat Food Festival

The Big Eat Guernsey is our new Food Festival which kicked off for the very first time this April, celebrating everything that makes our Islands so deliciously unique.

Throughout the month, the festival showcased four themed experiences, each with special events and bespoke festival menus created exclusively for April.

With a return in October, The Big Eat is a key opportunity to showcase Guernsey’s food and drink offering as part of a coordinated, high-profile campaign positioning the island as a leading foodie destination.

Trade partners were invited to get involved for some of the following benefits:

• Be part of a growing festival with strong partner engagement and confirmed activity.

• Gain visibility through VisitGuernsey marketing, including increased prominence on our rebranded consumer website.

• Benefit from ongoing PR activity, including visiting food journalists and influencers plus a London-based media event.

• Feature on a dedicated festival website.

• Benefit from strong media coverage.

Social media assets and logos were made available to download to support partners involvement in the festival.

There was also:

• A Meta campaign promoting The Big Eat around key departure points.

• A short promotional film given to partners to share across their own channels.

• More local coverage from the BBC and Guernsey Press.

• Collaborative projects with carriers to promote the festival further.

As part of the festival, we created a dedicated website to house the festival's events: https://thebigeatguernsey.com/

Please find below statistics from the site's launch in January up until the end of April: