Welcome to the final update of 2025 from VisitGuernsey. It’s been a busy, successful, and hugely rewarding year, reflected in the fantastic visitor numbers we’ve seen across the island. We’re excited to continue working closely with you in 2026 to build on these achievements and create even more memorable experiences for our visitors.
From all of us at VisitGuernsey, thank you for your support and partnership throughout the year. Wishing you a joyful festive season and a prosperous New Year.
In this Christmas edition, we'll be sharing our exciting new brand with you and taking a look at our media plan for 2026, plus, we have updates on Carnival UK and an opportunity for you to join us at the ITB Travel Trade show in Berlin.
Agenda:
Our new VisitGuernsey brand refresh is here, reflecting the premium quality of our local product and what people come here for.
Our new Trade & Media facing website launches in January 2026.
Our 2026 marketing campaign goes live on 26th December across the UK and France.
Join us at the ITB - your chance to attend Europe's largest travel trade show.
Carnival UK came to Guernsey to meet senior politicians and strengthen our ties.
If you would like more information about anything in this newsletter, or if there is anything we can do to help, please get in touch by emailing enquiries@visitguernsey.com or by calling 01481 223552.
We're delighted to be able to share Island Edition with you, our brand refresh, which reflects the Islands today: confident, calm and quietly distinctive.
Comprised of various elements including a new logo, fonts, colour palette, and illustrative icons, the brand draws from our landscape, culture, and tides. The colours emerge from the island itself, the typography feels timeless, and the motion flows with the sea.
The brand follows the Island's natural rhythm - the pacing and language all mirror what people come here for: space, simplicity, and a genuine sense of escape. Island Edition isn’t just a refresh, it’s a reflection of who we are.
Welcome to the new look and feel of the Islands - we hope you like it as much as we do, and agree that it reflects the premium of quality of what we collectively have to offer.
Watch our video and read more here
We’ve mentioned it in previous mailers, and presented about it at the October trade workshop, but we’re now pleased to announce that we’ll be launching the new Trade and Media facing website next month.
Designed to better support our partners and strengthen how we work together to promote the islands, the platform has been developed with the needs of the travel trade and media firmly in mind.
It will provide a clearer, more intuitive way to access up-to-date destination information, product updates, itineraries, data, and media assets. Our goal is to:
Improve the user experience
Enhance the media library’s usability and flexibility
Communicate VisitGuernsey’s work and impact to the community
Drive better engagement with trade partners
Improve design and functionality of industry data
Make the site a valuable resource for industry partners
We look forward to sharing more details ahead of the January 2026 launch and welcoming you to the new platform soon.
We’re pleased to share that our 2026 media plan is now finalised, and it includes some exciting new advertising channels to complement how we already reach our key audience segments. We kick the campaign off on Boxing Day, using our new, refreshed branding, across multiple digital channels.
Building brand awareness and driving potential visitors to the VisitGuernsey website remains a top priority, as this helps us refer them to your sites, and we know how important it is to use a diverse mix of channels to achieve this.
For next year, we have two bursts of TV advertising scheduled on Sky AdSmart in February and April, which we expect to reach an audience of approximately 2.14 million people. Alongside TV, we’ll continue leveraging digital platforms such as META (Facebook and Instagram), Google Display, YouTube, Google Paid Search, and Pinterest. These campaigns are designed to target people living within a 35-mile radius of departure points across the UK, St Malo, and Paris, plus all of Jersey.
Our out-of-home advertising - digital screens in railway stations, supermarkets, bus stops, and more - will run in two bursts across April/May and July. Print advertising will remain a key part of our strategy, running from January through to October. While print is harder to measure in terms of direct conversions, we value its reach and impact, especially in titles like The Times, BBC Good Food, Country File, Heat, GQ, and Condé Nast Traveller, which collectively reach hundreds of thousands of readers.
New for 2026, we’re adding TikTok, LinkedIn, Reddit, and Acast (podcasts) to our mix, enabling us to engage a broader audience. As with all our digital activity, we’ll monitor performance in real time and optimise by pushing the highest-performing creative to help drive bookings.
View some of our new creative executions here
In collaboration with Visit Jersey, we’re excited to once again host the ‘Visit the Channel Islands’ stand at ITB 2026, and we’re pleased to offer our partners the chance to join us.
ITB, Europe’s largest travel trade show, takes place in Berlin from 3–5 March 2026, and we have one spot available on the stand. This is a fantastic opportunity to connect with leading global travel brands, including tour operators, carriers, and media.
By joining us, you’ll gain access to the show’s appointment system, enabling you to schedule meetings and host them at your own dedicated table on the stand. Additional benefits include:
Your logo featured on the Channel Islands welcome desk
Inclusion in the official Exhibitor Guide
If you’re interested in this opportunity, please contact Sam Claxton.
This month, Guernsey welcomed representatives from Carnival UK for a working group session and a mini familiarisation visit to discuss the future of cruise tourism in the Islands. Carnival Corporation, the world’s largest cruise company with eight brands and over 100 ships, represents a significant opportunity for Guernsey.
The Carnival team met with political representatives, including Deputies Kazantseva-Miller and Van Katwyk, alongside senior officers from Guernsey Ports, VisitGuernsey, Policy & Resources, Economic Development, Environment & Infrastructure, and the Guernsey Development Agency.
During the visit, Carnival shared its Economic Impact report and explored ways to strengthen collaboration in the years ahead. This initiative reflects Guernsey’s renewed commitment to growing cruise tourism. We remain open to conversations with all cruise lines, stakeholders, and businesses to identify opportunities and work together to develop Guernsey’s cruise industry.
