VisitGuernsey recently partnered with Brittany Ferries and Destination St Malo Baie du Mont St Michel in a successful event that shone a spotlight on the improved travel links with Guernsey.
It followed a strong first season for the Saint-Malo - Guernsey high-speed service from Brittany Ferries, which recorded a 50% increase in passenger volumes year-on-year and up to daily sailings during peak summer periods.
Throughout the weekend, destination experts from Brittany Ferries and our team were on hand to inspire and advise both locals and visitors on travel options, itineraries and Island experiences.
We welcomed more than 100 visitors per day and engagement levels were high with visitor actively seeking destination information and advice. Notably, Brittany Ferries converted interest into a number of bookings during the event.
We were delighted to partner with Brittany Ferries and the Saint Malo Tourism team to showcase the Saint Malo route to locals and to a wider European audience.
This activity supports VisitGuernsey’s wider strategy to grow near-market demand and increase length of stay, with early indicators demonstrating strong intent to travel following the event.