With more users turning to social media for travel recommendations and tips on where to stay and what to do, social media is a pivotal part of your marketing strategy. To help you get started, we’ve prepared a short guide with top tips and sample posts.
Here are some top tips to optimise your social media marketing plan.
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Develop a content calendar for each month and map out 1-2 posts a week. Note what platform you will be posting on and what the format will be.
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Gather your content in batches at the start of the month so you have everything you need, and schedule your content for the month ahead to avoid last-minute posting.
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Ask yourself what value a post is offering your audience: why will this matter to them? Is it providing inspiration, helpful advice, offers, or top recommendations?
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Find a few social media accounts that you would like your content to aspire to and use this as inspiration for what you would like to create. Consider why you like it and what makes you engage with it.
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Use a mix of statics, carousels and video content. Short-form video content is one of the best-performing formats, so try to include at least a few each month.
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Ensure your images and videos are the correct size for the platform.
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Add links to LinkedIn and Facebook posts, but not to Instagram posts. For Instagram, note “link in bio” in your post copy and include the link in your profile for users to access.
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Keep a consistent tone of voice to strengthen your brand’s online presence.
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Avoid over-branding your assets. An image with a simple and clean headline, or no headline, is best. Your audience will know it is from your brand based on the profile username. Opt for posts with an organic feel, rather than ones that are oversaturated with branding.
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Consider what time would be best to post for your audience. What time are they most likely to be active and engaged? Most platforms will offer insights for your specific audience, letting you know when they are most active during the week.
“Only one hour by plane from London, you can fly directly to Guernsey from various regional and international airports, including London Gatwick, Edinburgh, Manchester, Dublin, Paris and more.
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#ThatIslandFeeling”
“Nestled in the Bay of St Malo, the Islands of Guernsey offer the feel of both a European summer holiday and small town charm.
From historical explorations and waterfront adventures to tranquil forests and peaceful bays, start planning your perfect escape.
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#ThatIslandFeeling”
“Whether you're looking to recharge and reconnect or embrace island-hopping and outdoor adventures, there's plenty to discover on the Islands of Guernsey.
With spa hotels, beachfront yoga classes, cliffside views, sandy stretches and stargazing observatories, the Islands of Guernsey offer everything you need for a wellness escape.
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#ThatIslandFeeling”
“With clear waters, secluded coves and panoramic views, the Islands of Guernsey are the perfect place to unwind from city living.
Embark on a wild-swimming adventure at Fermain Bay, enjoy caving on the Isle of Sark, or paddleboard along the coast of Herm Island.
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#ThatIslandFeeling”
“The Islands of Guernsey are full of sporting activities and outdoor adventures to get active. On shore, you can enjoy everything from hiking and climbing to court sports and golf.
Then head to the coast to set out on a water adventure with surfing, caving, paddleboarding and kayaking.
View our current packages to visit the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“Autumn is a wonderful time to visit the Islands of Guernsey. With mild weather and warmer sea temperatures, enjoy an extended summer getaway for all kinds of adventures.
Explore clifftops and beaches on a hike, dip into clear waters and natural pools, sample local produce, and discover historical fortifications and legends.
Discover our packages and start planning your visit to the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“Autumn on the Islands of Guernsey is milder than in the UK, with warmer temperatures and bright skies. From solo escapes and couples’ weekends to family getaways and retreats, start planning your visit to the Islands.
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#ThatIslandFeeling”
“The Guernsey Autumn Walking Festival returns this September! Led by experienced guides, the walks range from ambles to challenging hikes, where you can walk the cobbled streets of St Peter Port or traverse the cliff paths in Herm.
Whether you're interested in flora and fauna, local folklore, are a history enthusiast, a literary lover, or simply want to enjoy the spectacular scenery, there is an exploration for you.
View our autumn packages to visit the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“Guernsey’s capital, St Peter Port, is steeped in history. With cobblestone streets, you can visit historic castles and houses, and then enjoy dinner on the seafront.
With everything from casual sharing plates to steakhouses and wine-tasting, along with the harbour views across to Herm and Sark, there is no better way to spend an Island evening.
Start planning your trip to the Islands of Guernsey with our packages at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“No trip to the Islands of Guernsey would be complete without trying the local produce.
One of the few places in the world that can boast that every oyster consumed in the Islands is reared locally, restaurants have plentiful stocks of fresh sea bass, scallops, ormers and more.
Guernsey cows are also famous for their produce, used to make delicious milk and cream, as well as ice cream that you can sample from beach kiosks. You could even try some local goats’ cheese from the Guernsey Golden breed.
Plan your culinary escape to the Islands of Guernsey with our packages at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“The Channel Islands were the only part of the British Isles occupied by German forces during WWII. German forces invaded on 30th June 1940, where they remained for five years until 9th May 1945, now celebrated as Liberation Day, and the presence of the Occupying force is still evident in the landscape today.
Coastlines are dotted with well-preserved fortifications built by German soldiers, underground bunkers are scattered across the Island, and museums recreate the streets of the Occupation with detailed exhibits.
Dive into the history of the Islands of Guernsey with our packages at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“World-renowned author, poet, playwright and political activist Victor Hugo came to live on Guernsey whilst in exile from his native France. Whilst here, he fell in love with the Island and its people, calling it ‘the rock of hospitality and freedom’.
Built on the heights of St Peter Port, Hauteville House was Hugo's residence during his exile, with many masterpieces written there, including Les Misérables, Toilers of the Sea, The Man Who Laughs, The Legend of the Ages, Le Théâtre en Liberté, and more. The house itself is a work of art in its layout and décor, designed by Hugo himself.
Visit Hauteville House and discover more about Victor Hugo with our packages to the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“Considered the crown jewel of the Channel Islands, Sark is a serene escape. With horse-drawn carriages and unpaved roads, step back in time to unspoilt landscapes and explore by bike or foot.
The world’s first Dark Sky Island, the low light pollution and lack of street lights offer spectacular starry nights. Discover our packages for the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
“Only a 20-minute boat ride from St Peter Port is the tranquil island of Herm. With long stretches of white sand, cliff paths with views to the French coast, and its own microclimate, Herm is an oasis in the Channel not to be missed.
Discover our packages for the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
The second largest of the Islands of Guernsey, Alderney, is home to historical sites, golden beaches and rich wildlife. Featuring 30 miles of winding lanes and trails, explore award-winning museums, visit the Channel Islands’ only railway, and enjoy waterfront adventures.
With WWII bunkers, ancient burial grounds, the best-preserved small Roman fort in Western Europe, and Iron Age pottery, Alderney is a must-see for history lovers.
Browse our packages for the Islands of Guernsey at [LINK TO YOUR PACKAGES] #ThatIslandFeeling”
“Across a cobbled causeway from Guernsey, accessible only during low tide, lies Lihou Island. Explore the Priory Ruins, built by Benedictine monks as early as 1114, swim in the tidal Venus Pool and discover the RAMSAR wetlands and marine reserves.
With over 150 species to observe, Lihou is a bird-watching paradise and is ideal for rockpooling. Head over for a day trip or a group overnight stay at Lihou House.
Browse our packages for the Islands of Guernsey at [LINK TO YOUR PACKAGES]
#ThatIslandFeeling”
Get the best out of your time filming on the Islands of Guernsey.
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