Skip to main content
TPA_VG_2025_Creative_12_Web.jpg

Tourism Statistics

We are committed to providing our trade partners with relevant and up‑to‑date visitor data.

This data:

  • Helps support a better understanding of tourism's economic impact

  • Shapes our marketing campaigns and promotional activity

  • Improves planning and resource allocation

  • Allows us to respond to forecasted periods of lower occupancy

  • Supports trend-tracking and preparing for future change

  • Demonstrates transparency and accountability

Monthly Reporting

Our monthly reports focus on three core metrics:

  • Occupancy: Visitor accommodation providers submit data on the availability and occupancy of their units. Occupancy is calculated as the proportion of available units that are occupied each month.

  • Air passenger movements: Guernsey Airport supplies total passenger numbers by route, covering the UK, international destinations, and intra‑Bailiwick travel. These figures include both residents and visitors.

  • Sea passenger movements: Guernsey Harbour provides total passenger numbers by route, covering the UK, France, and intra‑Bailiwick travel. These figures also include both residents and visitors.

Quarterly Reporting

Our quarterly reports draw on a wider set of visitor‑specific metrics sourced from the States of Guernsey’s Quarterly Travel and Visitor Accommodation Bulletin. This includes survey data collected from departing passengers, alongside information provided by visitor accommodation providers and Guernsey Ports.

2025 Key Statistics
  • 282,028

    Visitors Total

  • 135,962

    Visited for leisure

  • 62%

    Stayed in hotels

  • 61%

    Occupancy level

pic-3.jpg
Tourism Data Dashboard

Explore our new interactive Tourism Data Dashboard, featuring charts and filters to help you uncover key trends in the latest Visitor Volume Survey data. For the best user experience, view on desktop.

Key Points

We’ve compiled a selection of our most relevant tourism-related data downloads below, chosen for their usefulness to industry partners and stakeholders. If you’re looking for something more specific, or can’t find the exact data you need, please contact us at enquiries@visitguernsey.com.