Brittany Ferries has concluded an agreement with Islands Unlimited to market the local company’s sailings, a move expected to boost passenger numbers and support inter-island tourism in 2026.
Under the new arrangement, Islands Unlimited’s up to five-days-per-week service between Guernsey and Jersey, operating from March through to October, will be available through Brittany Ferries’ reservations and website. This will give the service exposure to the company’s customer base across the UK, France, Spain and Ireland.
The initiative will see the two businesses work collaboratively on ticketing and sales for the 2026 season, strengthening inter-island connectivity and supporting the development of multi-centre travel across the Bailiwick.
The partnership builds on the success of Islands Unlimited’s launch last summer and marks the company’s first full season of operations, with a strong emphasis on delivering a reliable, well-planned and consistent service for both residents and visitors. Since its introduction, the service has established a growing reputation for dependability and customer confidence.
Paul Acheson, Brittany Ferries’ Group Director of Sales and Marketing, commented:
“Following its successful first season in 2025, we are delighted to partner with Islands Unlimited. This agreement is a practical and workable solution that strengthens inter-island connectivity and supports two-centre holidays, bringing our customers closer to the Islands and delivering clear benefits for local tourism. It also illustrates that we continue to listen to customers’ concerns, also evident with us putting on ad hoc sailings to support events such as the Guernsey Rally last weekend and the Muratti Vase in May.”
Chad Murray, Managing Director of Islands Unlimited, said:
“Last summer demonstrated the demand for a dependable inter-island service, and this year represents our first full season of operations as we build on that early success. Reliability is at the heart of what we do and partnering with Brittany Ferries allows us to grow with confidence, reach a wider audience and provide a service that passengers can trust throughout the season.”
Mr Acheson added:
“We are not standing still and are keen bring the Islands of the Bailiwick closer together by teaming up with the local ferry operators serving Herm, Sark and Alderney. This will enable through services from the UK and France and help strengthen the regional transport network around the Channel Islands.”
