Guernsey’s Net Promoter Score (NPS), which shows how likely visitors are to recommend the island to a friend or relative, reached its highest ever score of 72 in the first three months of 2026, according to data from the latest quarterly Travel and Visitor Accommodation Bulletin.
The latest NPS is one point higher than the previous record set in Q3 2025, 12 points higher than Q1 2025, and 17 points higher than Q1 2023.
The quarterly data bulletin provides information and statistics on travellers into and out of the island, as well as the accommodation they stayed in during their visit.
Accommodation occupancy also improved across the quarter, rising from 38% in January 2025 to 42% in January 2026, further reaching 49% by March 2026. January's occupancy figure is the highest since records under this current methodology began. Visitors spent 96,583 bed nights on the island during Q1 – a 12% increase on Q1 2023, with the average length of stay rising to 4.4 nights.
The latest data also suggests the number of visitors travelling to Guernsey for leisure has increased by more than 500 compared to Q1 2025, and by almost 700 compared to Q1 2023. Almost 1,200 visitors were from France in Q1 2026 – a 60% increase compared with the same period last year, and an 82% increase compared with Q1 2023.
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Charlie Walker, Co-Chair of the Tourism Advisory Board, said: “These figures are genuinely encouraging. A record NPS or 72 and a 60% jump in French Visitors tell us that Guernsey’s appeal is broadening and that visitors are leaving happy. For the tourism sector, rising bed nights and longer average stays translate directly into commercial opportunity. The challenge now is to sustain this momentum through peak summer season and beyond.”
The full bulletin and accompanying infographic are available in the downloads section here.
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26,631
Total Q1 visitors
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4.4 nights
Average length of stay
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72
Net Promoter Score
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£18m
Spend
