01 May trade update

VisitGuernsey has launched its largest-ever joint marketing campaign with Aurigny, strengthening our long-term partnership to drive visitor growth to the islands for Summer 2026. Working closely with Guernsey’s national airline, the campaign positions the destination as “The Simplest Way to Feel a World Away”, responding to growing demand for easy, reassuring travel experiences that allow visitors to unwind and reconnect.

Backed by Aurigny’s extensive route network from 12 airports across the British Isles, France and Ireland, the campaign is being delivered at national scale, with added support from key airport partners including Manchester, Edinburgh, Birmingham and Exeter. From today, a new ITV1 prime-time TV advert will deliver over 25 million impacts across the UK, supported by complementary digital activity.

Building on a successful 2025 campaign that contributed to a 12% increase in air visitors, activity will be further expanded for 2026, demonstrating the power of collaborative destination and airline marketing.

We’re excited to share that our new out‑of‑home campaign is now live across Central London from 28 April to 11 May. 

The activity is running across rail stations, bus stops and Waitrose stores, placing Guernsey front of mind in high‑footfall locations and everyday moments. Key rail sites include Waterloo, Liverpool Street, Cannon Street, Fenchurch Street and Blackfriars, giving us strong exposure among London commuters. 

In total, the campaign covers 208 sites and is supported by a targeted programmatic approach. Rail and street furniture placements focus on peak commuter times, while Waitrose sites activate at weekends, with messaging linked to the next available London–Guernsey flights to drive spontaneity and intent. 

With an estimated 9.7 million impressions, this campaign is all about reminding people how quick and easy it is to escape to Guernsey. We hope our trade partners will feel the benefit through increased awareness, interest and enquiries over the coming weeks.

VisitGuernsey has teamed up with Heathrow Airport and British Airways to run a competition to win a holiday to Guernsey. The competition, which is one of a number of marketing campaigns we are working on with both Heathrow and BA to support the new route, will go out via Heathrow Rewards to their database of 2.9 million people.

VisitGuernsey were delighted to join Brittany Ferries for a pop-up desk in the Saint-Malo Visitor Information Centre earlier this month. The teams were there to launch the new ticket system, enabling visitors to book tickets to Guernsey at the St Malo office, inspire visitors and answer questions about the Islands of Guernsey.  

Almost immediately we saw visitors taking advantage of this. Booking their tickets at the centre on Friday and travelled on Saturday morning’s sailing to Guernsey for a day trip.  

The pop-up also coincided with the Le Nautique de Saint-Malo (the St Malo boat show), with Guernsey Marinas exhibiting at the show, making the most of the opportunity to promote to visiting yachtsman and directing visitors coming for longer to the info centre for the VisitGuernsey team to answer some of their more detailed questions. 

VisitGuernsey will be exhibiting at World Travel Market (WTM) London this November and will also be hosting a pre-event networking session with key travel trade partners. 

We are inviting expressions of interest from a small number of partners for a very limited sponsorship opportunity to join us there, offering high visibility and direct engagement with the global travel trade at one of the industry’s most prestigious B2B events. 

Click the link below to find out how you can join us.

Go Guernsey now offers visitors more choice than ever before for those who want to explore by bike.

The company has significantly expanded and has 80 e-bikes and 120 trekking, road, cargo and mountain bikes and various kids bikes too. They have 6 self-guided routes for visitors to enjoy, in English, French, German and Dutch, and also offer 3 guided bike tours for up to 12 people. Larger groups can also be accommodated on request.

Georgina Hayden – chef, TV personality, recipe developer and food stylist – is in Guernsey for the Guernsey Literary Festival. 

Joined by Hannah MacInnes, Georgina will be discussing her career, new recipes and catalogue of successful cookbooks, including Stirring Slowly, Taverna, Nistisima, Greekish and now MEDesque. 

The event promises to be an insightful look into the secrets of her success, perfect for food enthusiasts and professionals alike. 

Event details: 

-  Saturday 2 May at The Old Government House Hotel
-  12.30pm-2pm, doors open at midday 
-  Tickets £75 - which includes a glass of prosecco, a two course lunch and a signed book 
-  For individual bookings, please use the link below. 

For table bookings email: boxoffice@guernseyliteraryfestival.com