Trade update - 13 August 2026

A new inbound fare will be launching this month for visitors from the south of England to experience a taste of island life. To support the launch, Aurigny partnered with VisitGuernsey on a campaign focusing on day trips from Southampton Airport. This new product will run throughout August and September this year. Building on the success of previous day-trip campaigns, the initiative aims to inspire first-time visits and encourage future longer stays. 

Following four spontaneous travellers the itinerary showcased what's possible in just 8 hours.  

Watch the Islands Days campaign video here.

Guernsey has been shortlisted for Most Desirable Island in Europe at the 2026 Wanderlust Reader Travel Awards. 
 
Voting is now open and closes on 27 October, with winners announced on 4 November at World Travel Market London. 
 
Show your love for Guernsey and help put our island on the European travel map.

Vote here!

July was a remarkable month for media coverage, with 76 features and mentions appearing across a range of high-profile titles, including Condé Nast Traveller, The Telegraph, Woman & Home, Food & Travel, and Runner's World.

With a combined print circulation and monthly online audience exceeding 400 million, this coverage has significantly boosted Guernsey's visibility among potential visitors.

View the highlights here.

While summer isn't over just yet, we're already looking ahead to the much-loved Autumn Walking Festival, running from 12 to 27 September. 

This year's programme includes 35 walks across 16 days, with 10 brand-new experiences added to the schedule. From scenic strolls and invigorating hikes to themed tours and family-friendly outings, there's a walk for everyone to enjoy. 

Please help us spread the word to your customers and encourage them to lace up their walking shoes and explore more of what Guernsey has to offer. 

The full festival programme is available on the VisitGuernsey website. Brochures are available from the Visitor Information Centre, in Market Square, so feel free to drop by and pick up copies for your guests. 

View full festival programme here.

Brittany Ferries is taking bookings for travel between Guernsey, Poole and St Malo* up to 07 November 2027 following publication of its high-speed timetable from November this year. 

The timetable closely mirrors 2026, with peak season sailings to St Malo and departures to Poole departing up to six days a week aboard Voyager, the fastest ship in the Brittany Ferries’ fleet, capable of speeds up to 42 knots (48 mph). The schedule offers frequent travel for Islanders and supports the local tourism and hospitality sectors by maintaining consistent timings with the previous two seasons. The service will also see one weekly trip to Jersey, in line with the contract signed with the States of Guernsey in 2025. 

Read full media release here.

We've reached 1m website visits year to date! This represents a slight increase on the same time last year, and a great mid-year milestone. It’s great news that visitors still see our award-winning website as a trusted source of information when researching their break.

Check your listing is up to date and send any changes to Cara-Leah.

The team at the Visitor Information Centre ("VIC") have been busy, welcoming 8086 visitors in July alone.

So far this year (Jan - July), they have helped 25,343 visitors with their enquiries, a year on year increase of 3344 (13%).

Pop into the centre and say hello to the team, making sure they have your business details and any promotional materials you'd like us to share with visitors.

We’re beginning work to better understand and promote autism-friendly tourism experiences across the Islands. 

We know that many tourism businesses already make adjustments to help autistic visitors and their families feel welcome, whether through quiet spaces, sensory-friendly sessions, trained staff, accessible information or other supportive measures. However, this information is often difficult for visitors to find when planning a trip. 

As a first step, we're building a picture of what is currently available across Guernsey's tourism sector. 

We'd love to hear from you if your business offers any autism-friendly facilities, services, events or initiatives, or if you're planning improvements in this area.  

Read more here.

Following a successful food festival in April, The Big Eat is back this October, and we are inviting businesses across the Islands to get involved.   

All the events, activities, and menus will be hosted on The Big Eat Guernsey Food Festival. VisitGuernsey will promote the Big Eat as part of its marketing and PR plan.  

Join an event that delivers results 

The April festival demonstrated the appetite for celebrating Guernsey's food scene:  

✅ Increased footfall and repeat visits for participating businesses 
✅ More new customers and advance bookings 
✅ Higher revenue and social media engagement 
✅ Over 290,000 organic social media views, with 79% reached outside Guernsey 

Ready to take part? 
Submit your event or menu today and start building visibility ahead of the festival. The sooner you register, the more exposure you'll receive. 

Register your event now or contact Bori to discuss ideas.