News

Guernsey’s visitor economy remained strong in Q3, with visitor numbers up 7% year-on-year and recommendation levels at a high, while VisitGuernsey expanded its travel trade and partnership activity, supported major events and wellbeing initiatives, and celebrated the 70th anniversary of Sarnia Hotels.

Guernsey tourism continues to build momentum, with air visitor growth, new industry funding, expanding digital audiences, valuable trade partnerships, and opportunities to promote the destination on the international stage.

It’s been a significant period for Guernsey tourism, with the launch of VisitGuernsey’s new men’s mental health initiative leading a programme of destination marketing, enhanced connectivity and industry collaboration.

It’s been another encouraging period for Guernsey tourism, with visitor numbers continuing to climb towards pre-Covid levels. This update also highlights recent marketing activity, industry partnerships and visitor updates.

It’s been another busy period for the VisitGuernsey team, from the launch of Aurigny’s new Island Days campaign and Guernsey’s shortlisting for the Most Desirable Island in Europe Award, to media coverage reaching more than 400 million people. We also share visitor updates, upcoming events and business opportunities.

It's been an exciting period for Guernsey's tourism industry, marked by VisitGuernsey being crowned Destination Brand of the Year, the first meeting of the new Tourism Advisory Board, and progress on plans for the Victor Hugo Centre. Alongside industry training initiatives, the latest traveller booking insights and important reminders on accommodation standards, this edition highlights key developments supporting the Islands' visitor economy and future growth.

It's been a busy few weeks for VisitGuernsey, with activity spanning trade engagement, visitor experiences and strategic tourism development. From web traffic continuing to rise and preparations for ITB 2027, to influencer visits, industry familiarisation trips and new initiatives targeting outdoor and French audiences, we're continuing to raise the profile of the Islands of Guernsey and support future visitor growth. Here's a snapshot of the latest developments.

There’s been plenty of positive activity across the visitor economy in recent weeks, from improved connectivity and new visitor experiences to targeted trade engagement and initiatives designed to better support our growing French market.

Welcome to the latest update from the VisitGuernsey team.

Welcome to the latest update from the VisitGuernsey team.

Welcome to the latest update from the VisitGuernsey team.

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