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Trade update - 13 August 2026

It’s been another busy period for the VisitGuernsey team, from the launch of Aurigny’s new Island Days campaign and Guernsey’s shortlisting for the Most Desirable Island in Europe Award, to media coverage reaching more than 400 million people. We also share visitor updates, upcoming events and business opportunities.

Help us build Guernsey's autism-friendly tourism offering

VisitGuernsey is working to develop a clearer picture of the autism-friendly experiences, attractions, accommodation providers, transport services and venues available across the Islands, and we need your help.

Guernsey Arts launch “Art En Plein Air”

Inspired by the local arts scene, Guernsey Arts are proud to be launching a new initiative designed to get locals and visitors engaging with the environment entitled “Art en Plein Air”.

Brittany Ferries opens bookings for 2027 high-speed sailings

Brittany Ferries is taking bookings for travel between Guernsey, Poole and St Malo* up to 07 November 2027 following publication of its high-speed timetable from November this year.

VisitGuernsey shortlisted for Most Desirable Island in Europe Award

VisitGuernsey has been shortlisted for Most Desirable Island in Europe at the 2026 Wanderlust Reader Travel Awards.

 Economic Development publishes work plan focused on growth, competitiveness and resilience

The plan sets out eight priority areas aimed at strengthening Guernsey’s economy, improving competitiveness and supporting long-term growth.

Trade update - 24 July 2026

It's been an exciting period for Guernsey's tourism industry, marked by VisitGuernsey being crowned Destination Brand of the Year, the first meeting of the new Tourism Advisory Board, and progress on plans for the Victor Hugo Centre. Alongside industry training initiatives, the latest traveller booking insights and important reminders on accommodation standards, this edition highlights key developments supporting the Islands' visitor economy and future growth.

VisitGuernsey Named Destination Brand of the Year at 2026 Travel Marketing Awards

VisitGuernsey has been named Destination Brand of the Year at the prestigious 2026 Travel Marketing Awards.

It’s time to think Big... The Big Eat returns this October

Following a successful festival in April, The Big Eat is back this October, and we are, once again, inviting businesses across the Islands to get involved.

Plans submitted for Victor Hugo Centre

The creation of a Victor Hugo Centre in the heart of Town has moved one step closer to becoming a reality.

Trade update - 09 July 2026

It's been a busy few weeks for VisitGuernsey, with activity spanning trade engagement, visitor experiences and strategic tourism development. From web traffic continuing to rise and preparations for ITB 2027, to influencer visits, industry familiarisation trips and new initiatives targeting outdoor and French audiences, we're continuing to raise the profile of the Islands of Guernsey and support future visitor growth. Here's a snapshot of the latest developments.

Sark Celebrates the Release of New Victor Hugo Commemorative Stamps

Sark Tourism is delighted to celebrate the release of a new set of commemorative stamps honouring the island’s special connection with the renowned French writer Victor Hugo.

Guernsey Dairy Celebrates 75th Anniversary

Guernsey Dairy celebrates 75 years of local dairy, local farmers and local food.

Trade update - 18 June 2026

There’s been plenty of positive activity across the visitor economy in recent weeks, from improved connectivity and new visitor experiences to targeted trade engagement and initiatives designed to better support our growing French market.

Heathrow route sees new visitors coming to Guernsey

7,633 passengers travelled using the Heathrow route in May, taking the total to 9,675 passengers since the launch of the service in April.